Promotion services include the planning, implementation and the subsequent evaluation of a promotion. It’s the goal to win attention for a product or a service and to boost the sales. Promotion is mostly used for the launch of new products; however, it is also a helpful method for promoting existing offers. Especially during major events with a big audience, these promotions reach many potential customers in a very short time. Service providers for promotion have a wide range of methods ready to select the right elements for each target group. The possibilities range from the sheer circulation of information and the handing out of samples and vouchers to the complex promotions like short quizzes with attractive give-aways that involve the audience more. Ideally, a subsequent performance review should be conducted after such a promotion in order measure the success and to draw conclusions for the next promotion.