Pure Birmingham

Pure in Birmingham is a leading trade fair for fashion and fashion accessories. The name "Pure" symbolizes the trade fair concept, which focuses on the authentic and genuine presentation of fashion and its current trends. The event takes place every six months at the National Exhibition Center (NEC) in Birmingham. The NEC, known for its excellent accessibility and modern facilities, provides the perfect setting for this event.

The organization of the trade fair is in the hands of the Hyve Group PLC, an international trade fair and conference organizer. The Hyve Group PLC specializes in creating dynamic events that shine with first-class content and lively networking opportunities.

Pure in Birmingham serves as a stage for the presentation of the latest trends, shapes and colors of the coming season. The central themes of the trade fair include women's clothing, accessories, shoes, jewelry, sustainable brands and designers, streetwear, gender-fluid collections and vintage labels. It thus offers a broad and at the same time in-depth insight into the latest developments in the fashion industry. A highlight of the fair are the diverse fashion shows, where visitors have the chance to discover new trends and products directly from the designers and brands. The exhibitors come primarily from the fashion industry and include clothing and shoe manufacturers, jewelry designers and manufacturers, and suppliers of fashion accessories. The main visitors include retailers, buyers, designers and trade journalists from the fashion industry.

The Pure will take place on 4 days from Sunday, 07. September to Wednesday, 10. September 2025 in Birmingham.