SIGN Istanbul

SIGN İstanbul is the leading international trade fair for visual communication, advertising technologies, and digital printing in the Eurasian region. It stands out not only for its geographical location but also for its thematic relevance. Since its launch in 1999, the fair has evolved into a central platform for industry professionals looking to explore the latest trends, technological innovations, and forward-looking solutions in the advertising and printing industries.

Held annually at the Tüyap Fair and Exhibition Center—one of the most modern and expansive exhibition venues in Turkey—SIGN İstanbul benefits from its strategic location in Istanbul, a city that bridges Europe and Asia. This unique position makes the fair an international meeting point for professionals seeking to enter new markets and establish cross-industry connections.

The event is organized by Informa Markets, a division of the globally active Informa PLC, one of the world’s leading exhibition organizers. The fair’s professional organization, international reach, and high quality are reflected in its consistently growing success.

SIGN İstanbul showcases state-of-the-art technologies and solutions across the entire value chain of visual communication. The offerings span a wide range of digital printing applications—from large-format and textile printing to UV printing and dye-sublimation—as well as outdoor advertising, vehicle wraps, digital signage, post-print processing, sign-making, and LED lighting systems. Visitors gain comprehensive insights into machinery, materials, and services, including CNC routers, laser cutters, 3D lettering, self-adhesive films, inks, and design and RIP software solutions that streamline creative and technical workflows.

The fair is particularly notable for its high level of specialization. In addition to hands-on demonstrations of the latest machines and materials, it offers a thorough overview of market trends, technological developments, and the industry’s digital and sustainable transformation. Professional visitors—including print service providers, advertising agencies, and industrial companies—benefit from practical insights and tangible solutions for their day-to-day challenges.

With its clear focus on a professional audience, thematic depth, and international scope, SIGN İstanbul is more than just a trade fair: it is a future-oriented business and innovation forum that sets new impulses for the industry each year.

The SIGN takes place annually, and therefore for the twenty-seventh time previsibly in October 2026 in Istanbul.