Schick Bergheim

SCHICK is Austria’s most important trade fair for fashion, footwear, and accessories. It serves as an essential ordering and inspiration platform for the professional fashion industry. The name SCHICK stands for style, aesthetics, and relevance – values that the fair not only represents but places at the center of attention twice a year.

The event is held at the Brandboxx Salzburg in Bergheim, just outside the city of Salzburg. This modern venue, known for its excellent accessibility, brings together industry decision-makers, renowned labels, and trade visitors from across Austria and neighboring countries.

Taking place each February and August, the fair marks the official start of the order season for the upcoming fashion cycle. Organized by Brandboxx Salzburg GmbH, SCHICK is exclusively aimed at trade professionals from retail and wholesale sectors. It unites the formerly separate formats Fashion Premiere, Schuh Austria, and the Lingerie & Swimwear Salon into a focused, well-structured trade fair experience that prioritizes relevance, efficiency, and inspiration.

SCHICK offers a highly specialized range of products, unmatched in its format within Austria. Exhibitors present current collections across womenswear, menswear, and childrenswear – including young fashion, plus sizes, occasionwear, and increasingly, sustainable fair fashion. The range is further enhanced by premium lingerie and swimwear, functional and nightwear, and a comprehensive selection of shoes – from comfort and sports styles to casual and trekking footwear.

The product portfolio is rounded out by leather goods such as bags, backpacks, and small leather accessories, along with a wide array of fashion accessories including hats, scarves, belts, jewelry, and hosiery. Specialized suppliers also showcase products for the care and maintenance of footwear and fashion accessories, making the fair particularly relevant for providers of complementary ranges.

A special highlight is the presentation of innovative collections by established exhibitors and emerging brands, offering fresh ideas and early insights into upcoming trends and seasonal developments. With over 800 represented brands, SCHICK is one of the most densely networked industry gatherings in Austria – making it especially attractive to buyers, boutique owners, fashion agencies, and trade businesses.

The venue itself deserves special mention: the Brandboxx Salzburg is one of Austria’s most modern event centers. With its flexible infrastructure, stylish setting, and excellent connections by car and public transport, it provides the ideal environment for SCHICK. For anyone looking to shape the next fashion season, a visit to this trade fair is not just worthwhile – it’s virtually indispensable.

The Schick will take place on 3 days from Sunday, 03. August to Tuesday, 05. August 2025 in Bergheim.