SwimShow Miami Beach

SwimShow is the world’s largest and most prestigious trade show for swimwear and has established itself as a key industry event since its inception in 1982. It takes place twice a year at the Miami Beach Convention Center and brings together an exclusive selection of industry professionals – including buyers, designers, retailers, and decision-makers from the international fashion scene. The event is organized by the Swimwear Association of Florida, an experienced association dedicated to promoting and advancing the global swimwear industry.

What sets SwimShow apart is not only its scale and international reach but also its keen sense for trends in fashion, lifestyle, and technology. Located in the heart of Miami Beach—a symbol of sun, sand, and vibrant culture—the event provides a stylish stage for the latest collections in swimwear, beachwear, resort wear, and active swimwear. Offerings range from luxury designer bikinis to performance-oriented swimwear and curated accessories such as sunglasses, beach bags, and resort-ready outfits, all presented with variety and attention to detail.

The show places a strong emphasis on forward-thinking topics such as sustainability, showcasing eco-friendly materials and resource-conscious production methods. It also actively promotes body positivity and inclusivity through diverse fits, extended sizing, and fashion concepts tailored to different body types. At the same time, SwimShow embraces digital innovation, supporting brands in their omnichannel retail and e-commerce strategies to help them succeed in an increasingly digital marketplace.

The Miami Beach Convention Center offers an ideal setting for both exhibitors and visitors, with its modern facilities, bright exhibition halls, advanced technology, excellent public transport connections, and a wide range of nearby accommodation and leisure options. This creates an inspiring environment for business and networking alike.

Thanks to its professional significance, global recognition, and the unique flair of Miami Beach, SwimShow is more than just a trade show—it is the leading platform for the international swimwear market and a reliable barometer of future trends.

The SwimShow will take place on 2 days from Tuesday, 28. October to Wednesday, 29. October 2025 in Miami Beach.