Tracht & Country Salzburg

The Tracht & Country in Salzburg is a trade fair that highlights alpine lifestyle and is recognized as a leading national and international ordering event for traditional costume fashion. Organized by Messezentrum Salzburg GmbH, the event brings together more than 200 exhibitors showcasing their latest collections. The offerings span from classic traditional costumes to country-style fashion, knitwear, and felted textiles, as well as designer costumes, leather and fur clothing, natural textiles, and matching accessories.

As a comprehensive information and ordering platform, Tracht & Country provides fashion buyers, retailers, and trend scouts with an ideal venue to explore upcoming seasonal trends and curate their product ranges. The fair demonstrates that traditional costume fashion goes far beyond the classic lederhosen and dirndl. Modern interpretations include underwear, skirts, blouses, casual clothing, jewelry, and accessories – from hats and shoes to creative hairstyles.

Traditional costumes are no longer limited to rural areas. In recent years, they have gained popularity in urban settings, appealing to young and old alike. Traditional elements are combined with modern fashion and everyday clothing, resulting in versatile and innovative looks. Both manufacturers and wearers place great importance on high-quality materials, sustainable production, and wearing comfort. Whether worn for fashion purposes or to preserve cultural heritage, traditional costumes are proudly showcased on various occasions as an expression of individuality and regional identity.

Tracht & Country is more than just a trade fair – it is a platform that illustrates the evolution and diversity of traditional costume fashion, playing a central role in the fashion world of alpine lifestyle. Admission is exclusively reserved for trade visitors, making it a high-caliber meeting point for the industry.

The Tracht & Country will take place on 3 days from Friday, 29. August to Sunday, 31. August 2025 in Salzburg.