WerbeWiesn Munich

The WerbeWiesn in Munich is an annual trade fair that has established itself as an essential industry event for professionals in advertising, marketing, and promotion throughout the German-speaking region. Organized by EIDEX GmbH, a leading full-service provider for promotional products and merchandising, the event combines expertise, innovation, and Bavarian tradition in a unique way. Since its inception in 2007—originally known as the “EIDEX-Wiesn”—WerbeWiesn has followed a consistently practical approach, offering concrete solutions for trade professionals rather than theoretical concepts.

The venue is the Zenith in Munich, a distinctive former industrial hall known for its excellent accessibility by public transport and car. The location provides a special atmosphere where business networking and Bavarian culture blend in an inspiring setting.

The fair follows a clearly structured and content-focused concept. At its core are promotional products, textiles, and merchandising solutions that stand out for their innovation and practicality. Visitors gain a comprehensive overview of both classic and digital advertising tools—from corporate fashion, workwear, and customizable textiles to giveaways, high-end gifts, and exclusive promotional items, as well as digital solutions, e-commerce systems, and marketing software.

A particular focus is placed on the rapidly growing area of sustainability. Many exhibitors showcase eco-friendly products—from recycled notebooks to GOTS-certified textile collections—emphasizing transparent supply chains, durable materials, and energy-efficient production processes.

The areas of printing and production are also thoroughly covered. Techniques such as screen, digital, flexographic, and transfer printing allow for high-quality branding on a wide range of materials, in both small and large volumes. Additionally, providers in the fields of exhibition stand construction and event marketing present modular systems, equipment solutions, and interactive concepts designed to create emotional brand experiences.

A special highlight is the traditional keg tapping at the opening—symbolizing the successful fusion of business and Bavarian heritage. Another key moment is the presentation of the “Best of Bestsellers (BoB) Award”, which honors outstanding innovations in the promotional product industry.

WerbeWiesn is much more than a product showcase. It is a dynamic space for immersive brand communication, a platform for genuine, peer-level exchange, and an annual must-attend event for professionals who want to stay in touch with the heartbeat of the industry—practical, inspiring, and deeply rooted in the heart of Munich.

The WerbeWiesn will take place on Thursday, 18. September 2025 in Munich.