The Berliner Durchreise is considered the oldest fashion fair in the world. Since 1988 it has its firm place in Modecenter Berlin and is one of the most important events for the order fashion retailers in Berlin, the new federal states and Eastern Europe. With seminars on industry-relevant topics such as branding and communications, internet usage and customer loyalty the Fashion Center Berlin gives interested retailers the opportunity to enhance their knowledge for the benefit of their own business and to attend to the exchange of ideas with colleagues and experts.