The IAW is Germany’s most succesful event in terms of orders for promotional and trend-led products. Launched just two years ago, the fair’s amazing diversity quickly made it the no. 1 event for top buyers from germany and across europe. Its success is charted by the continued growth in the number of exhibitors and visitors. The IAW is strictly for professionals – it’s like a summit of the retail trade. Buyers welcome the fact that they can find, plan and order – on the spot – complete ranges and products for themed retail promotions. Understandably, this is where the top buyers from the big retail chains can be found. Nowhere else will you find such a concentration of top contacts.