IBO is the big spring show at Lake Constance. She reaches through her cross-industry exhibitors structure in many segments and theme worlds, small and medium enterprises as well as big companies. Thereby different IBO exhibitors have different objectives: the improvement of corporate reputation, sales, image advertising, customer care, increase the attractiveness of companies, publication of education or post-fair business. The new IBO fair structure reflects the structural change in the society and it has been shown that the clear structure that combines themed worlds with events and emotion shows is very well received by the visitors.