ISM is the largest and most important sweets and biscuits fair in the world. Every year the international sector meets to introduce, discover and discuss the latest trends, the newest products and the most up-to-dates perspectives. The entire global market is reflected an ISM’s range of products, which is broader than that of any other comparable trade fair. All of the relevant target groups in the world of confectionery are brought together here. Small, medium-sized and market-leading suppliers make direct contact with the global trade to fulfill the needs of tomorrow’s customers with innovative ideas, creations and concepts. And that ensures a profitable future for suppliers and customers alike.