Market Research for Exhibitions & Event Industry
Market ResearchAdd Your Company
Market research describes the collection and analysis of data on a given market as well as the conclusion and deduction of recommended action. Especially for trade fair organizers, this area is particularly important in order to ideally respond to customer requests and new fair trends. Participating companies can also use the market research for selecting the most profitable event mix from the big variety of events and venues. The market research usually covers surveys of both, exhibitors and visitors. Surveys can be conducted in written form, by phone after the show or at the event itself. Another possibility is the analysis of the number of participants and the stream of visitors at an event. Specialized research institutes offer all of these options. Thanks to years of experience on the topic of trade fairs, the experts can also develop strategies and make suggestions for solutions on how organizers and exhibitors can improve their strategy even further.