Market Research for Exhibitions & Event Industry

SAYS-marketing GmbH
99094 Erfurt, Germany
For your trade shows and events we take care of everything from planing your ...
We are your committed partner in the exhibition and conference planning and implementation Do you need a competent partner for planning and organizing your event, then we are ...
Get People e.K.
32105 Bad Salzuflen, Germany
We offer sales-oriented marketing for different sectors We rely on a sector- and target-group specific mix of traditional advertising, ...

Market Research

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Market research describes the collection and analysis of data on a given market as well as the conclusion and deduction of recommended action. Especially for trade fair organizers, this area is particularly important in order to ideally respond to customer requests and new fair trends. Participating companies can also use the market research for selecting the most profitable event mix from the big variety of events and venues. The market research usually covers surveys of both, exhibitors and visitors. Surveys can be conducted in written form, by phone after the show or at the event itself. Another possibility is the analysis of the number of participants and the stream of visitors at an event. Specialized research institutes offer all of these options. Thanks to years of experience on the topic of trade fairs, the experts can also develop strategies and make suggestions for solutions on how organizers and exhibitors can improve their strategy even further.