Outdoor Advertising, Poster Advertising & Outside Facilities Advertising
Outdoor advertising at trade fairs and conferences is essential to stand out from the mass of competitors and attract the visitors’ attention. Here, various alternatives are possible. Outdoor advertising suiting all budgets and clients is available, ranging from posters and canvases or displays and vehicle labelling to the use of promotional staff. The right mixture of information and promotion is crucial. The audience is primarily supposed to get attracted to the stand. Therefore it is important for all types of advertising, to clearly communicate the stand’s location and what the visitor can expect there. Some options would be the announcement of a new product, the promotion of a sweepstake or the use of attractive give-aways or free guide booklets.