The premium is the international trade fair for exclusive men's and women's collections, Contemporary Fashion, progressive sportswear, designer denims, promising newcomers, shoes and exclusive accessories, which takes place twice a year at the site of the station Berlin. The Brandmix the premium is re-curated every season to showcase the trade an inspiring and adapted to current market realities Fire portfolio. At the show continuously the world's most sought after collections are presented in a proportion of up to 25% of the new labels. The premium is a mainstay of the Mercedes-Benz Fashion Week Berlin and the world's only Fair, fashion and lifestyle in the high-end segment assembles in this size and quality.