SOC Saisoneröffnung Hannover Langenhagen

The SOC Season Opening in Hanover is a specialized trade fair for the footwear and bag industry, marking the official start of the order season at the Schuh Order Center (SOC). Held twice a year—in February and August—at the Brandboxx Hanover in the conveniently located district of Langenhagen, the event has become a fixed date in the calendars of buyers and suppliers alike, as it officially kicks off the seasonal business.

The event is organized by the established Brandboxx Hanover, known for its extensive experience in hosting trade fairs and for offering state-of-the-art event spaces. The fair provides ideal conditions for business networking and relationship building within the industry. It is tailored specifically to the footwear and bag trade, showcasing the latest collections in women’s, men’s, and children’s shoes. In addition to the SOC’s permanent tenants, numerous guest exhibitors also take part, presenting new products and upcoming trends for the season ahead.

The focus is on the diversity of the product range: alongside shoes, bags are featured as complementary fashion accessories. The fair functions not only as an order platform but also as a forum for industry insights. A keynote presentation by the DSI Shoe Institute offers valuable perspectives on current trends and market developments. The program is rounded off with a communal lunch buffet and a prize draw, creating a welcoming atmosphere for informal exchange and networking.

The audience primarily consists of buyers, retailers, distributors, and designers, while the exhibitors mainly represent the footwear and bag sectors.

As a venue, Hanover is recognized as one of Germany’s leading locations for trade fairs and conferences, combining business efficiency with cultural diversity. The Brandboxx in Langenhagen stands out for its excellent accessibility—located near major highways and Hannover Airport—offering significant convenience for both national and international visitors.

In essence, the SOC Season Opening is more than a traditional order fair: it is a highly focused platform for the footwear and bag business, seamlessly combining professional networking with an engaging trade fair experience.

The SOC Saisoneröffnung Hannover will take place on 2 days from Sunday, 03. August to Monday, 04. August 2025 in Langenhagen.