AWE Appliance & Electronics World Expo Shanghai

The AWE, also known as the “Appliance & Electronics World Expo”, is an international trade fair for household appliances and electronics held annually in Shanghai, China. The venue, the Shanghai New International Expo Centre (SNIEC), is a modern and easily accessible exhibition center located in the heart of the city's financial and commercial district. Founded in 1992, the fair has since evolved into a significant industry meeting point. The AWE is organized by the China Household Electrical Appliances Association (CHEAA), an influential organization that represents the interests of the Chinese household appliance industry. Each year, the fair attracts more than 300,000 visitors and over 900 exhibitors from around the world who present their latest products and innovations. The AWE covers a wide range of industries and product categories, including kitchen appliances, household electronics, environmental technology, and smart home solutions. A particular focus is on eco-friendly technologies and energy-efficient solutions. Highlights of the fair include smart home products, various exhibition areas showcasing the latest trends and technologies, and topic-specific forums and conferences where experts share their knowledge and discuss current challenges. In summary, the AWE in Shanghai is a significant international trade fair for household appliances and electronics, distinguished by its diversity and focus on innovative technologies.

The AWE Appliance & Electronics World Expo takes place annually, and therefore for the 24th time previsibly in March 2026 in Shanghai.