Alpe-Adria Fair Ljubljana

The "Alpe-Adria Fair," formerly known as the "Alpe Adria Tourism and Leisure Show," is a prestigious tourism fair held annually at the Ljubljana Exhibition and Convention Center in Ljubljana. Organized by Gospodarsko raztavišče doo, it has become a significant hub for professionals and enthusiasts in the tourism industry. The fair owes its name to the geographical region "Alpe-Adria," renowned for its natural beauty and cultural diversity.

The fair is distinguished by its diverse range of themes and extensive offerings that encompass all aspects of tourism. These include active tourism, camping and caravanning, medical tourism, cultural tourism, as well as gastronomy and culinary tourism. Particular attention is paid to the digitalization of tourism, green travel, and sustainable tourism.

More than just a platform for presenting products and services, the "Alpe-Adria Fair" also serves as a showcase for innovative ideas and trends in the tourism industry. A notable feature of the fair is the Jakob Award, an international accolade dedicated to recognizing innovation, quality, and excellence in tourism. This award emphasizes the innovative spirit of the event, which is grounded in cultural and natural heritage.

The fair attracts exhibitors from various sectors, including tour operators, hoteliers, and providers of leisure activities. It caters to both professionals in the tourism industry and private individuals interested in vacation and leisure planning.

The venue in Ljubljana is not only impressive due to its modern infrastructure but also its central location in the Alpe-Adria region. It is easily accessible and provides an excellent opportunity for visitors and exhibitors to establish business contacts and stay informed about the latest trends and offerings in the tourism industry.

This year the Alpe-Adria Fair takes place on 4 days from Wed., 04.02.2026 to Sat., 07.02.2026 in Ljubljana already for the thirty-sixth time.