BEA Bern

The Berne Exhibition, known as BEA, is Switzerland’s largest public fair and takes place every spring at the modern BERNEXPO exhibition grounds in Bern. Since its founding in 1951, BEA has become a fixture in Switzerland’s event calendar, attracting hundreds of thousands of visitors each year from both the German-speaking region and Romandy. The event is organized by BERNEXPO AG, a well-established Swiss company specializing in large-scale events, trade fairs, and public exhibitions.

BEA is much more than a traditional exhibition. It combines information, entertainment, and shopping opportunities in a vibrant atmosphere. As a multi-sector public fair, it covers a broad range of topics – from home living, construction, kitchens, gardening, and heating, to fashion, health, mobility, leisure, and services. The focus is on regional and national innovations.

At the heart of the event is direct interaction between exhibitors and visitors. This is particularly evident in areas like BEActive, where guests can try out the latest sports trends, and Vinspiration, which offers wine tastings from both Switzerland and abroad. The section dedicated to regional products highlights Swiss roots through culinary specialties and traditional craftsmanship from all parts of the country.

Another key element of BEA is its animal exhibition. Displays featuring livestock and pets provide insight into Swiss agricultural culture and foster a sense of connection between urban and rural communities. The Green Center complements this with themes such as sustainable agriculture, horticulture, and nutrition.

Entertainment is also a major component. The family-friendly funfair on the exhibition grounds and the interactive “BEA spielt” zone with classic and modern games invite visitors to take part and enjoy themselves. For those seeking relaxation and well-being, the “BE Häppy” section offers a wide array of experiences focused on mindfulness, lifestyle, and personal growth.

The BERNEXPO venue – one of Switzerland’s leading event locations – provides the perfect setting. Its modern infrastructure, flexible layout, and excellent public transport links ensure a convenient and enjoyable visit. Bus and tram stops are located right next to the venue, making for an easy and environmentally friendly journey.

With its thematic diversity, strong regional connection, and focus on immersive experiences, BEA is a prime example of a modern, audience-centered fair that uniquely blends tradition and innovation.

Already for the 72nd the BEA invites on 10 days from Fri., 25.04.2025 to Sun., 04.05.2025 in Bern.