Beauty Greece Peania

The Beauty Greece Fair is a renowned trade fair for cosmetics, beauty care and wellness, which takes place twice a year in the Mediterranean Exhibition Center (MEC) in Peania, a suburb of Athens. The MEC offers modern facilities and an excellent infrastructure to provide both exhibitors and visitors with an impressive trade fair experience. Historically, Greek culture had a strong focus on beauty, personal hygiene, and wellness, and many modern beauty practices and ideals have their roots in ancient Greece. Beauty Greece is organized by the company "Beauty Greece Tsirimokou P.C.", which specializes in the organization of trade fairs, events, and conferences. The fair attracts both local and international industry experts, companies, and interested parties from the fields of cosmetics, beauty care, spa, hairdressing, and wellness. One focus of the fair is the presentation of new products and services as well as the latest trends in the field of beauty and wellness.

Highlights of the show include exclusive product demonstrations and networking events that encourage the exchange of knowledge and experience between professionals. Beauty Greece is held in spring as "Beauty Greece Spring" and in late autumn as "Beauty Greece Winter". Overall, Athens as a venue for a cosmetics trade fair like Beauty Greece Fair offers a combination of historical background, central location, growing industry, and tourist appeal that is beneficial for both exhibitors and visitors.

The Beauty Greece takes place half-yearly, and therefore for the 28th time previsibly in November 2023 in Peania.