Bellavita London

Bellavita Expo London is the leading trade show in the United Kingdom dedicated entirely to high-quality Italian food and beverage culture. Once a year, the prestigious ExCeL London opens its doors to this key industry event, organized by Bellavita Expo Ltd. – a company committed to promoting Italian culinary excellence on a global scale.

Exclusively aimed at trade professionals, the expo brings together decision-makers from the hospitality, retail, and wholesale sectors with carefully selected Italian producers and exporters. The focus lies on authentic “Made in Italy” products, complemented by Mediterranean specialties from countries such as Spain, Greece, and Croatia. The product range includes fine wines and spirits, traditional cheeses and cured meats, fresh seafood, artisanal pasta, innovative convenience foods, premium ingredients for the foodservice sector, and cutting-edge kitchen technology.

More than just a product showcase, Bellavita Expo also serves as a dynamic platform for knowledge exchange, networking, and trend discovery. Through masterclasses, expert-led seminars, and panel discussions, attendees gain insights into the latest developments in the food and hospitality industries. Live tastings, product competitions, and award ceremonies create interactive experiences and give companies the opportunity to demonstrate their innovation and quality. Classic Italian dishes such as pizza and pasta take center stage, alongside modern culinary concepts and technologies.

As part of a global event series, Bellavita Expo is held annually in other major cities including Amsterdam, Warsaw, Chicago, Toronto, Bangkok, Riga, Miami, and in its Italian hometown of Parma. This international reach highlights its role as a strategic platform for producers looking to enter new markets – particularly in the dynamic and highly competitive UK market.

The venue, ExCeL London, is a state-of-the-art exhibition centre located in the heart of the British capital, with excellent public transport links via the DLR and Elizabeth Line, and close proximity to London City Airport. As a vibrant global city, London offers the perfect setting to present the diversity and quality of Italian and Mediterranean food culture to a discerning professional audience from across the UK and beyond.

Bellavita Expo London is therefore more than just a trade fair – it is an immersive experience that brings together taste, innovation, and business opportunities in a truly unique way.

The Bellavita will take place on 2 days from Wednesday, 26. November to Thursday, 27. November 2025 in London.