Best Practice London

Best Practice London is a trade fair and conference for general practice and primary care in the United Kingdom. Its name reflects its focus on best practices in medical care. Held annually at the prestigious Olympia London, the event is organized by CloserStill Media and brings together healthcare professionals to discuss the latest developments, strategies, and innovations in primary care.

The conference is primarily aimed at general practitioners, clinical directors, practice managers, and key decision-makers in the healthcare sector. It offers not only a comprehensive conference program but also accredited continuing education tailored to the needs and challenges of modern general practice. A key highlight is the series of high-profile keynote speeches, where leading representatives from NHS England and other major healthcare organizations present current strategies, guidelines, and future visions.

A particular focus is placed on hands-on training and the latest insights into essential medical topics such as dermatology, respiratory diseases, cardiovascular health, gastroenterology, dementia, mental health, frailty, and musculoskeletal disorders. The program is further enriched by interactive workshops that delve into forward-thinking subjects, including data-driven decision-making, digital remote monitoring, and innovative treatment models such as group consultations.

In addition to medical expertise, the conference also addresses key business aspects of healthcare. At the Business Services Hub, practice managers and healthcare organizations gain practical insights into how artificial intelligence can streamline workflows, how financial strategies can be optimized, and how integrated neighborhood teams can be developed. Another significant focus is women’s health, covering topics such as menopause, polycystic ovary syndrome (PCOS), contraception, and reproductive health, alongside innovative digital solutions like non-hormonal contraceptive apps.

Thanks to its central location at Olympia London, one of the city’s premier event venues, the conference is easily accessible. Whether traveling by underground, train, or bus, visitors benefit from excellent transport links and London’s well-connected infrastructure. Best Practice London is more than just a professional event—it is a pivotal industry gathering that actively shapes the future of healthcare.

The Best Practice will take place on 2 days from Wednesday, 25. February to Thursday, 26. February 2026 in London.