Bulgaria Sports & Wellness Show Sofia

Bulgaria Sports & Wellness Show (BSWS) is the largest B2B and B2C exhibition and festival of sports and healthy lifestyle done so far in Bulgaria. Over the course of three days, more than 7,000 visitors, including over 700 professionals, personal and fitness coaches, gym owners and managers, sporting goods retailers and hoteliers will attend the event to learn about the latest trends in sports equipment, nutrition and sports apparel. Tens of companies and brands will introduce their products and services to the audience. The organizers’ ambition is to bring together all established importers and manufacturers of sporting goods and equipment in one place to present the novelties in their field.

The exhibition will also feature sports apparel, healthy food and food supplements, training programs, software and more. CrossFit and street workout zones will complement the opportunities for visitors to actively participate in the event and challenge themselves.