CBME China Shanghai

CBME China – the Children Baby Maternity Expo – is a leading international trade fair for products and services focused on children, babies, and expectant mothers. Since its inception in 2001, the event has established itself as the premier global platform for the baby and maternity industry. Each year, the National Exhibition and Convention Center (NECC) in Shanghai transforms into a hub of innovation, emerging trends, and business networking for this dynamic sector.

The expo is organized by Informa Markets, a division of Informa PLC – one of the world’s foremost B2B event organizers with operations in over 40 countries. CBME China is more than just a showcase for over 2,000 brands; it is a central meeting point for manufacturers, distributors, brand representatives, buyers, and decision-makers looking to discover new products and forge long-lasting business partnerships.

The exhibition covers a broad spectrum of products, including baby care, nutrition, fashion, toys, strollers, car seats, and safety solutions, complemented by OEM and ODM services. A particular highlight is the dedicated Supply Chain Zone, which focuses on manufacturing, packaging, textiles, design, and everyday consumer goods – offering significant added value for procurement professionals. In addition, trend-driven zones explore topics such as smart parenting, sustainability, and the evolving needs of modern families. The exclusive “Cool Kids Fashion” show presents premium children’s fashion in a runway-style setting.

CBME China is not only a product exhibition but also a platform for knowledge exchange. High-level conferences and expert forums address forward-looking topics such as artificial intelligence in marketing, social commerce, and innovative educational models – always with a practical focus on consumer behavior, market potential, and cross-border growth strategies.

The event attracts trade visitors from across the globe, especially from the retail, wholesale, distribution, manufacturing, and e-commerce sectors. Influencers and industry professionals also attend to connect with leading brands and manufacturers. Exhibitors represent a wide range of sectors – from children's furniture and educational products to textile and raw material suppliers.

Shanghai’s NECC is one of the largest and most modern exhibition centers in the world, offering excellent transport links by rail, road, and air. Combined with the city’s vibrant atmosphere as a hub of commerce, innovation, and culture, CBME China delivers a trade fair experience that is professional, future-focused, and uniquely tailored to everyone involved – or looking to become involved – in the baby and maternity industry.

The CBME China in Shanghai took place from Wednesday, 16. July to Friday, 18. July 2025.