CURVE Shanghai

CURVE SHANGHAI is an annual trade fair of international standing, dedicated to lingerie, swimwear, loungewear, and activewear. It serves as a platform for inspiration, innovation, and professional exchange, bringing together leading players of the bodyfashion industry at the Shanghai Exhibition Center (SEC) – an architecturally impressive venue in the heart of the city, renowned for its central location and excellent accessibility.

The name “Curve” is more than a title; it symbolizes flowing lines, feminine expression, and body-conscious aesthetics – a guiding theme that defines the entire concept of the fair. As part of an international exhibition portfolio with editions in cities such as New York and Paris, CURVE SHANGHAI highlights its role as a global platform for contemporary bodyfashion.

The event is organized by Comexposium China, one of the world’s leading trade show organizers in the fashion and lifestyle sectors. With its extensive network and many years of experience, Comexposium creates an environment that showcases both the economic relevance and the creative diversity of the industry. CURVE SHANGHAI not only presents the latest collections but also acts as a driving force for future trends and market developments.

At the core of the exhibition are high-quality products from lingerie, swimwear, activewear, shapewear, and homewear, complemented by ready-to-wear, beauty, jewelry, and selected accessories. This variety makes the fair particularly attractive to retail professionals, boutique owners, stylists, buyers from major department stores, and trendsetters from media and social platforms.

Exhibitors come predominantly from the international fashion and lifestyle sectors. They showcase both classic and avant-garde collections, functional sportswear, and innovative designs. Fashion shows, talks, business formats, and networking events enrich the experience, turning CURVE SHANGHAI into a hub for knowledge sharing and creative collaboration.

The fair reflects not only current fashion trends but also cultural currents and social developments – embedded in Shanghai’s vibrant fashion scene, itself a hotspot for style and innovation. CURVE SHANGHAI brings together international perspectives and local insights, strengthening the dialogue between global brands and the Chinese market.

With its clear thematic focus, international relevance, and the unique atmosphere of the Shanghai Exhibition Center, CURVE SHANGHAI is far more than a trade fair. It is recognized as an annual industry highlight and a creative marketplace shaping the future of bodyfashion.

The CURVE will take place on 2 days from Monday, 13. October to Tuesday, 14. October 2025 in Shanghai.