Denim Première Vision Milan

Denim Première Vision is an internationally renowned trade show specializing in denim and sportswear. Since its inception in 2007, it has brought together key players from the industry twice a year.

Organized by Première Vision, a globally recognized leader in textile and fashion trade fairs, the event fosters the exchange of ideas, innovations, and business connections. Denim Première Vision serves as a tailored platform— a classic order fair where buyers can directly explore, compare, and place orders for new collections.

At its core, the fair aims to merge innovation, sustainability, and creativity. The current theme, Hybrid Denim, highlights the fusion of traditional craftsmanship with cutting-edge technology, the use of innovative materials, and influences from diverse cultures. This creative spirit is evident across all areas of the exhibition—from fabrics and design to manufacturing processes.

Sustainable production is another key focus. The event showcases forward-thinking concepts such as recycling, organic cotton, transparent supply chains, and resource-efficient techniques. It provides a stage for manufacturers and brands that demonstrate environmental and social responsibility. Expert talks, panel discussions, seminars, and trend zones further explore these topics.

In addition, the fair features technological innovations such as advanced fibers, eco-friendly dyeing methods, and modern fabric constructions that improve efficiency and reduce environmental impact. Experts also present trend forecasts, offering insights into the color palettes, materials, and stylistic developments for the upcoming season.

Supporting emerging talent is a key priority. Through educational programs and partnerships with design schools, the fair offers students hands-on exposure to the denim industry.

Whether it’s innovative textiles, sustainable production methods, or fresh design concepts, Denim Première Vision stands as a vital forum for fashion professionals seeking quality, innovation, and market-relevant insights. Attendance is restricted to industry professionals, ensuring an exclusive and highly professional environment.

The Denim Première Vision will take place on 2 days from Wednesday, 21. May to Thursday, 22. May 2025 in Milan.