Fitur Madrid

22. - 26. January 2025 | International Tourism Trade Fair

Fitur, also known as the "International Tourism Trade Fair," is one of the world's leading tourism fairs and takes place annually in January at the Ifema Exhibition Centre in Madrid. Since its inception in 1981, Fitur has evolved into a significant event in the tourism industry and is considered the most important fair on the Iberian Peninsula..

Fitur serves as a platform for decision-makers in the tourism industry, such as travel agencies and tourism associations, to develop new strategies in response to changes in consumer demand.

The fair offers a wide range of themes and products, from traditional tourism to the latest technologies in the tourism sector. Through workshops, lectures, and interactive experiences, Fitur provides participants with valuable insights and enables them to stay informed about current trends and developments in the tourism industry.

In the national pavilions of Fitur, the unique features of various regions are showcased, with a special focus on the Latin American market. This makes the fair an important gateway for business relationships in this region.

Beyond business, Fitur is also a stage for awards and recognitions, such as the "Best Stand Awards," which honor the most creative and innovative exhibition stands. Each year, a partner country is highlighted, which gets a special opportunity to present its culture and tourist offerings.

The venue, Feria de Madrid, is ideally located near the international airport and well-connected to public transport. This location offers great flexibility and capacity for the numerous exhibitors and visitors who come to Fitur each year.

Overall, Fitur is an indispensable event for professionals in the tourism industry and a significant meeting point for exchanging ideas, fostering business relationships, and developing strategies that advance the tourism business worldwide.

The first three days are reserved exclusively to professional visitors.

The Fitur will take place on 5 days from Wednesday, 22. January to Sunday, 26. January 2025 in Madrid.

In 327 days
22.01.2025 - 26.01.2025*
Wednesday - Sunday, 5 days
Trade Show Contact
Display e-mail address

professional visitors and general public


Year of foundation:

Local time:
00:07 h (UTC +01:00)

Fair location:

Feria de Madrid,
Av del Partenón, 28042 Madrid, Madrid, Madrid, Spain


for trade fair date in Madrid

Fair organizer
Ifema Feria de Madrid
Avda. del Partenón, 5
28042 Madrid, Spain
Display e-mail address
Past editions:
  • 24. - 28. January 2024
  • 18. - 22. January 2023
  • 19. - 23. January 2022
  • 19. - 23. May 2021
  • 22. - 26. January 2020
  • 23. - 27. January 2019
    • 10487 exhibitors from 165 countries
    • 253490 visitors
  • 17. - 21. January 2018
  • 18. - 22. January 2017
  • 20. - 24. January 2016
  • 28 Jan. - 01 Feb. 2015
    • 222551 visitors
  • 22. - 26. January 2014
    • 9083 exhibitors from 165 countries

Fair location:

Feria de Madrid,
Av del Partenón, 28042 Madrid, Madrid, Madrid, Spain


for trade fair date in Madrid

Product groups: travel offers, vacation planning, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


Upload a picture from your booth on the Fitur or other fair impressions!

Add an image

Trade show suppliers

Operational area: worldwide
Operational area: Europe-wide
Operational area: worldwide

Add a trade show supplier!


Where does the Fitur taking place?
The Fitur fair takes place in Madrid, at the Feria de Madrid.

When is the Fitur taking place?
Visit the Fitur from 22. - 26. January 2025.

How often does the Fitur take place?
The Fitur takes place annually.

What kind of fair is the Fitur?
The Fitur is an exhibition for Holiday, Tourist Industry and Tourism.