Fränkische Kunst & Rosentage Hollfeld

The Franconian Art & Rose Days are not a trade fair in the conventional sense, but a curated public event with an exhibition character. They bring together garden culture, a passion for roses and the enjoyment of art in a distinctive way. Once a year, Marienplatz in the heart of Hollfeld is transformed into an open-air stage for plants, colours, fragrances and creative ideas.

The event is organised by ARCOS GmbH, a company specialising in high-quality themed events with a strong regional focus. In keeping with this approach, the exhibition is firmly rooted in Franconian garden and cultural traditions. It celebrates the region’s close ties to horticulture, craftsmanship and local identity, presenting them within Hollfeld’s historic town centre. With its façades, squares and sightlines, the setting itself becomes an integral part of the visitor experience.

At the heart of the event are roses in exceptional varieties, colours and scent profiles, alongside a carefully selected range of garden plants, perennials and shrubs. This is complemented by expert advice on planting, care and garden design. At the same time, artists, craftspeople and creative workshops showcase their work, ranging from painting and sculpture to ceramics, metal and woodwork, as well as stylish garden and home accessories. Services related to garden planning, floristry and creative design concepts complete the programme, offering visitors practical inspiration for their own gardens and outdoor spaces.

Exhibitors come primarily from the fields of horticulture, rose cultivation, floristry, arts and crafts, design and the creative industries. The audience includes amateur gardeners, rose enthusiasts, art-minded visitors, families and quality-conscious consumers from across Franconia and beyond. A defining feature of the Franconian Art & Rose Days is their atmospheric setting: music, culinary offerings and smaller experiential elements create a sensory backdrop that turns a visit into a memorable day out.

The event forms part of a series of comparable garden and art events organised by ARCOS GmbH at various locations. In Hollfeld, however, it is firmly anchored to Marienplatz as its central venue. Situated in the middle of the historic town centre, the square is easily accessible on foot and offers short distances, a charming ambience and close proximity to restaurants and local attractions. It is a place where garden culture, art and Franconian way of life come together in a uniquely harmonious manner.

The Fränkische Kunst & Rosentage will take place on 2 days from Saturday, 16. May to Sunday, 17. May 2026 in Hollfeld.