Franchise NEXT Vienna

Franchise NEXT is an annual trade fair dedicated to entrepreneurship, innovation and tangible business opportunities within the franchising sector. It takes place at Vienna’s MuseumsQuartier.

The event is organised by Cox Orange Marketing & PR GmbH, a company specialising in high-quality business events and targeted brand communications. With Franchise NEXT, it provides a solid foundation for informed start-up decisions.

At its core, the fair focuses on practical pathways into entrepreneurship through franchising – a model particularly attractive to career changers. It is built on established brands, clearly defined processes and proven business strategies. Visitors gain not only theoretical insights but also first-hand exposure to franchise concepts on site. Exhibitors showcase a wide range of opportunities, including food and hospitality concepts, fitness and beauty brands, as well as offerings in education, real estate, technical services and consultancy. This diversity highlights the versatility of franchising across industries – from local cafés to scalable service businesses.

A key advantage of the event is the opportunity for direct dialogue with franchisors, who present their systems transparently and speak openly about opportunities, investment requirements and challenges. This is complemented by a high-calibre programme of expert talks, keynote presentations and panel discussions. Topics such as brand development, legal frameworks, sales strategies and site selection are presented in a clear and practical manner. Particularly valuable are the insights shared by active franchisees, who offer an honest view of day-to-day operations, including both successes and common challenges.

The fair also serves as a networking platform, fostering connections between aspiring entrepreneurs, established franchise systems and industry professionals. In a dynamic economic hub like Vienna – a gateway between Western and Eastern Europe – Franchise NEXT takes on added significance. It brings together international business concepts with regional market opportunities, reinforcing Austria’s position as an attractive destination for new ventures.

Highlights include engaging stage formats and curated presentations of innovative franchise concepts, giving visitors a sound basis for decision-making.

Exhibitors represent virtually all key sectors of the economy, while attendees primarily include prospective founders, professionals and executives, investors, and business owners looking to expand their portfolios.

The overall experience is enhanced by the venue itself: the MuseumsQuartier is one of Europe’s largest cultural complexes, combining contemporary architecture with historic buildings. This inspiring setting perfectly reflects the spirit of innovation and new beginnings. Centrally located and well connected to public transport, the venue is easily accessible from both Vienna International Airport and the main railway station, making Franchise NEXT a convenient meeting point for the next generation of entrepreneurs.

The Franchise NEXT will take place on 2 days from Friday, 19. June to Saturday, 20. June 2026 in Vienna.