Glee Birmingham

The Glee Birmingham is an annual trade fair specializing in the garden, pet, and leisure sectors and is considered one of the most important industry gatherings in the United Kingdom. Since its launch in 1974 – originally under the name Garden, Leisure, Equipment Exhibition – it has evolved into a key platform for buyers, retailers, and service providers in the gardening and retail industries. The event is exclusively aimed at trade visitors and represents the entire value chain, from manufacturers to retailers. After its scheduling shift from June to September, it now regularly takes place at the NEC Birmingham – one of the largest and best-connected exhibition centers in the UK, easily accessible by both car and public transport.

Organized by the Hyve Group, an internationally active company with a portfolio of over 120 trade fairs and conferences, Glee benefits from this global expertise. Every year, it attracts thousands of trade professionals and leading brands from around the world who present their latest products and services in a professional setting.

The event places particular emphasis on innovation, sustainability, and the connection between nature and quality of life. It covers a wide range of topics reflecting the diversity of the modern gardening and leisure market. The plants and horticulture section remains at the core of the show, showcasing new plant varieties, innovative cultivation technologies, substrates, and solutions for professional greenhouse construction. At the same time, the Garden Living segment is gaining significance, highlighting the garden as an extension of the living space – featuring premium furniture, decorations, lighting concepts, and outdoor kitchen systems.

The garden care and maintenance sector also plays a central role, covering everything from traditional tools to advanced irrigation systems. Particular focus is placed on the trend toward sustainable and nature-friendly gardening, which has become a cornerstone of the industry. Products such as peat-free soils, recycled materials, biodiversity protection solutions, and water-saving technologies underscore the importance of environmental responsibility.

Another key area is the pet supplies segment, as many garden centers also serve as outlets for pet products. Offerings range from pet food and accessories to grooming products for various animal species. This is further complemented by the gifts & stationery and floristry sections, featuring seasonal items, accessories, and professional supplies for florists.

Glee Birmingham impresses not only with its thematic diversity but above all with its consistent focus on the needs of the specialist trade. By combining product innovations, retail trends, and forward-looking themes such as outdoor living, biodiversity, and sustainability, it offers a dedicated platform that meets both commercial and content-driven demands. For professionals in the garden industry, participation in Glee is virtually indispensable.

The Glee in Birmingham took place from Tuesday, 16. September to Thursday, 18. September 2025.