Houston Auto Show Houston

The Houston Auto Show, held annually at the NRG Center in Houston, is the city's largest automobile exhibition. It is organized by the Houston Automobile Dealers Association (HADA) and attracts over 500 vehicles from more than 40 international manufacturers. The show serves as a significant platform for the latest models, advanced propulsion technologies, and concept vehicles. It offers a wide range of products from cars and trucks to everyday vehicles and automotive accessories.

A particular highlight is the EV Pavilion, dedicated entirely to electric vehicles and their innovations. Visitors have the opportunity to test drive various models themselves through the "Ride & Drive" experience, allowing them to directly engage with the latest developments in electromobility.

The show is not only important for Houston but also for the entire region as it showcases cutting-edge innovations in the automotive industry. Other highlights include expert talks and discussion panels that provide insights into the future of mobility.

The Houston Auto Show audience comprises auto enthusiasts, professionals from the automotive and technology sectors, and media representatives, making the show a key venue for exchange and networking.

The centrally located NRG Center, accessible by public transport and car, with its modern facilities provides the ideal backdrop for this significant event, making it accessible to both local and international visitors.

The Houston Auto Show will take place on 5 days from Wednesday, 28. January to Sunday, 01. February 2026 in Houston.