INTOURMARKET Nizhny Novgorod

INTOURMARKET (ITM) is one of the most significant trade fairs for the tourism industry in Russia. It takes place annually in March at the historic exhibition venue Nizhny Novgorod Fair in Nizhny Novgorod. Since its inception in 2006, the fair has evolved into a central platform for professionals in the tourism sector. It provides an opportunity to analyze current market trends, establish new business connections, and explore innovative solutions for promoting tourism.

The event is organized in close cooperation with Rostourism, the Russian Ministry of Tourism, as well as leading industry organizations. This broad support highlights its importance as one of the key trade fairs for both the Russian and international tourism sectors. ITM brings together tour operators, hoteliers, government representatives, technology providers, and other professionals from across the globe to foster interdisciplinary exchange and develop new partnerships.

A standout feature of INTOURMARKET is its thematic diversity. The fair covers all key aspects of the travel industry—ranging from national and international tourism trends to travel services, innovative leisure and recreation offerings, and digital solutions for industry optimization. The primary focus is on sustainable tourism, the promotion of regional travel destinations, and technological innovations that make travel more efficient and attractive for businesses and consumers alike.

The venue, Nizhny Novgorod Fair, offers an ideal setting for an event of this scale, thanks to its modern infrastructure and strategically advantageous location. As one of Russia’s most important exhibition centers, it seamlessly blends tradition with modernity, providing exhibitors and visitors with a prestigious platform for international exchange.

INTOURMARKET is distinguished not only by the breadth of its themes but also by the high caliber of its professional audience. Industry decision-makers specifically use the fair to explore new markets, strengthen existing partnerships, and stay informed about the latest products and services. The direct dialogue between exhibitors and industry visitors creates optimal conditions for successful business deals and long-term collaborations.

With its growing significance, INTOURMARKET is not just an essential trade fair for the tourism industry—it is also a valuable source of inspiration for those shaping the future of travel. Through its unique combination of tradition, innovation, and international reach, it sets new benchmarks while reinforcing Nizhny Novgorod’s position as a key exhibition hub in Russia.

The INTOURMARKET takes place annually, and therefore for the 16th time previsibly in March 2026 in Nizhny Novgorod.