MAGIC Las Vegas

MAGIC is recognized as one of the world’s leading and most innovative trade shows for fashion and lifestyle. It stands out by combining fashion inspiration, a dynamic business platform, and forward-thinking industry expertise. Held twice a year, typically in February and August, MAGIC transforms the Las Vegas Convention Center (LVCC) into a vibrant meeting point for the global fashion industry.

The event is organized by Informa Markets, an internationally active subsidiary of Informa PLC, headquartered in London. Informa Markets is considered one of the largest providers of platforms and services for trade shows worldwide and is known for its high level of professionalism, exclusive industry insights, and optimal conditions for business relationships.

MAGIC focuses on trendsetting themes that reflect the latest industry developments. At its core is young, contemporary fashion, featuring everything from apparel and footwear to sought-after accessories. The “SOURCING at MAGIC” segment covers the entire value chain, allowing international attendees to connect directly with manufacturers, suppliers, and service providers to streamline sourcing processes and supply chains.

A comprehensive education and insights program underscores the innovative spirit of the event. Live panel discussions address topics such as business development, diversity, plus-size fashion, fashion tech (AR, VR, AI), as well as marketing and community strategies, with a special emphasis on the challenges faced by emerging labels. Seasonal trend reports and exclusive buyer’s guides provide additional orientation for the upcoming order season. The offering is further complemented by lifestyle products, curated gift ideas, and small luxury items in the home, gift, and beauty segments, creating a complete fashion experience.

Thus, MAGIC is much more than a meeting place for current fashion trends. It also showcases innovative beauty and home products and is aimed at decision-makers, buyers, designers, and trendsetters from over 100 countries, making it an essential business event for the entire industry.

Exhibitors at MAGIC represent the worlds of fashion, accessories, sports and streetwear, beauty, home, and lifestyle—including manufacturers, wholesalers, distributors, and start-ups. Visitors primarily include buyers, professionals from retail and wholesale, designers, brand owners, and decision-makers from the international fashion business. MAGIC is part of a global series of Informa fashion events, which also take place in cities such as New York and Nashville.

The Las Vegas Convention Center is one of the largest and most modern venues in the world, and thanks to its central location, it is easily accessible by car, public transport, or even on foot. Las Vegas itself, known for its vibrant nightlife, unique entertainment scene, and international flair, provides the ideal setting for a show that sets trends and shapes the future of the fashion industry. Anyone seeking innovation, new business contacts, and fresh inspiration in the fashion sector will find the perfect platform at MAGIC in Las Vegas.

The MAGIC will take place on 3 days from Monday, 18. August to Wednesday, 20. August 2025 in Las Vegas.