MAPIC Italy Rho

MAPIC Italy is the leading trade fair for retail real estate and site development in Italy. Held annually at the renowned Rho Fiera Milano exhibition center in Milan, it uniquely brings together key players from the retail, real estate, and urban development sectors.

The name MAPIC stands for Marché International Professionnel de l’Immobilier Commercial—an internationally established format by Reed Exhibitions Limited, which organizes professional events for the retail property industry worldwide. MAPIC Italy is the edition tailored specifically to the Italian market, with a strong focus on the future of retail and urban spaces.

The event is much more than a traditional industry gathering. It serves as a highly specialized forum for innovation, investment, and strategic networking. At its core are the management, development, and value creation of retail real estate—ranging from classic retail formats to multifunctional mixed-use projects that increasingly incorporate experiences, gastronomy, leisure, and culture.

In addition to established market leaders, MAPIC Italy provides a platform for emerging brands and forward-thinking retail concepts—especially those driving change through digital transformation, omnichannel strategies, or AI-powered business models.

A key focus is also the sustainable development of urban environments. MAPIC Italy positions itself as a pioneer in the implementation of ESG criteria, environmental responsibility, and urban regeneration. As a result, it is becoming increasingly relevant to urban planners and public institutions who, alongside investors and developers, are shaping future-ready city districts.

Exhibitors primarily represent sectors such as real estate development, architecture, project planning, investment, technology, and retail and lifestyle brands. Core attendees include retailers, developers, city officials, investors, consultants, and brand managers—united by the goal of forging new partnerships, developing sites, and identifying market opportunities.

MAPIC Italy is part of an international event series and represents the Italian edition of the world’s leading retail real estate event. It reflects the dynamic trends and regional characteristics of the Italian retail and real estate market, making it a key meeting point for the industry—both nationally and internationally.

The venue is the state-of-the-art Rho Fiera Milano exhibition center, which is seamlessly connected to public transportation and easily accessible from both downtown Milan and Milan Malpensa Airport. As Italy’s capital of innovation and design, the city of Milan offers the perfect setting for a forward-looking trade fair: MAPIC Italy—where retail concepts, real estate visions, and urban lifestyles take center stage.

The MAPIC Italy presents itself for the tenth anniversary edition on 2 days from Wed., 27.05.2026 to Thur., 28.05.2026 in Rho.