MakeUp in Paris

MakeUp in Paris is an internationally renowned trade show for the cosmetics and beauty industry. Since its founding in 2010, it has been held annually at the prestigious Carrousel du Louvre, right in the heart of Paris. The name stands not only for makeup but also for “In” – a nod to Innovation, Inspiration, and Internationality. As part of the globally successful MakeUp in trade show series – which also includes events in Los Angeles and New York – MakeUp in Paris has established itself as a key platform for decision-makers, developers, and creatives in the beauty sector.

The show is organized by INFOPRO DIGITAL TRADE SHOWS, an international media and events company specializing in industry-specific trade fairs. With deep expertise, it creates a high-quality environment for exchange, business development, and trend discovery, attracting industry professionals from over 30 countries each year.

The show focuses on formulation and packaging innovations, sustainable developments – such as marine-based ingredients, recognized by the newly established Ocean Beauty Award – as well as in-depth market and trend analyses. MakeUp in Paris positions itself as a think tank for the industry, fostering collaboration and co-creation between brands, manufacturers, raw material suppliers, packaging designers, and trend scouts.

On display are product innovations and services across color cosmetics, skincare, professional tools, packaging, ingredients, formulation technologies, and OEM/ODM full-service solutions. The offerings span from standardized approaches to fully customized developments – presented by raw material producers, accessory suppliers, contract manufacturers, and creative labs.

The show attracts a discerning professional audience: international brands – from legacy companies to indie labels and DNVBs (digitally native vertical brands) – as well as makeup artists, retailers, trend analysts, and marketing experts. A particular highlight is the IT Awards competition, which honors outstanding innovations in formulation, packaging, accessories, and full-service solutions – a recognized seal of quality within the industry.

Choosing the Carrousel du Louvre as the venue adds an exclusive atmosphere while offering ideal logistics. Located beneath the world-famous Louvre Museum, the venue’s central location and excellent access to Paris’s transport network ensure a seamless journey – whether by metro, taxi, or on foot.

MakeUp in Paris is thus far more than a trade show: it is an inspiring experience that brings together expertise, aesthetics, and forward-looking visions at one of Europe’s most iconic locations.

The MakeUp in will take place on 2 days from Wednesday, 18. June to Thursday, 19. June 2025 in Paris.