MyDog Gothenburg

03. - 06. January 2025 | International exhibition for dogs and dog supplies

The MyDog Fair is considered one of the largest international trade fairs for dogs and dog supplies in Europe. Held annually at Svenska Mässan in Gothenburg, it attracts dog owners, enthusiasts, and industry experts from various sectors..

Organized by Svenska Mässan, this fair represents a standout event in the world of the dog industry. It offers a platform for presenting and discovering the latest products and services in areas such as dog food, beauty care, healthcare, and training. The extensive program includes dog shows, seminars with well-known dog profiles, various competitions, and award ceremonies.

The main themes of the fair span a wide spectrum, ranging from dog training and healthcare to grooming accessories, dog food, and clothing. Visitors have the opportunity to purchase products, participate in various activities, explore new training methods, and exchange ideas with other dog owners and experts.

A special focus of the MyDog Fair lies in its local connection. It reflects the close relationship between the people in Gothenburg and Sweden in general with their dogs, serving as an important meeting point for both the local community and an international audience.

Highlights of the fair include national and international dog shows that present a variety of dog breeds, as well as diverse competitions and shows. These events attract dog owners, breeders, and enthusiasts from various sectors.

The venue, Svenska Mässan, is easily accessible and offers excellent infrastructure for such a large-scale event.

In summary, the MyDog Fair is an indispensable event for every dog lover. It provides a unique opportunity to stay informed about the latest trends in the dog industry, establish valuable contacts, and celebrate the deep connection between humans and dogs.

The MyDog will take place on 4 days from Friday, 03. January to Monday, 06. January 2025 in Gothenburg.

In 310 days
03.01.2025 - 06.01.2025*
Friday - Monday, 4 days
Trade Show Contact
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publicly accessible


Local time:
13:06 h (UTC +01:00)

Fair location:

Svenska Mässan,
Mässans Gata 10b, 41294 Gothenburg, Västra Götaland, Sweden


for trade fair date in Gothenburg

Fair organizer
Svenska Mässan
Mässans Gata/Korsvägen
41294 Gothenburg, Sweden
Tel: +46 (0)31 7088000
Fax: +46 (0)31 160330
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Past editions:
  • 11. - 14. January 2024
  • 05. - 08. January 2023
  • 06. - 09. January 2022
  • 03. - 06. January 2020
  • 03. - 06. January 2019
  • 04. - 07. January 2018
  • 05. - 08. January 2017
  • 07. - 10. January 2016
  • 03. - 06. January 2015

Fair location:

Svenska Mässan,
Mässans Gata 10b, 41294 Gothenburg, Västra Götaland, Sweden


for trade fair date in Gothenburg

Product groups: dog food, dog shows, dog supplies, dog toys, leashes, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Operational area: Europe-wide
Operational area: worldwide
Operational area: worldwide

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Where does the MyDog taking place?
The MyDog fair takes place in Gothenburg, at the Svenska Mässan.

When is the MyDog taking place?
Visit the MyDog from 03. - 06. January 2025.

How often does the MyDog take place?
The MyDog takes place annually.

What kind of fair is the MyDog?
The MyDog is an exhibition for Dogs, Small Animal and Animals.