PROJECT Las Vegas

PROJECT Las Vegas is recognized as the leading platform for contemporary menswear in North America and positions itself as an international meeting point for innovation, community, and business development. The name “PROJECT” stands not only for the ambition to identify trends and markets at an early stage, but also for the deliberate connection between community, education, and sustainable growth in the fashion industry. Each year, the Las Vegas Convention Center becomes the epicenter of international menswear as the most influential minds and decision-makers in the industry come together. The event is organized by Informa Markets, a globally active company renowned for its innovative and internationally relevant trade fairs.

PROJECT Las Vegas is distinguished by its clearly defined concept. The focus is on current topics in menswear, ranging from sportswear and denim to streetwear, activewear, tailoring, and accessories. A special feature is the curated division into various community segments such as “PROJECT now”, “MAGIC MENS” and “The Gathering”, which foster targeted exchange and networking, giving both established and emerging brands visibility. Pioneering topics such as gender fluidity, sustainability, internationality, and inclusion are at the forefront and broaden the scope of the event to include key social aspects.

A core concern of the trade show is its commitment to sustainable and ethical standards, reflected in educational offerings covering supply chains, innovative production methods, and modern marketing solutions. Trend editorials shed light on seasonal topics such as the contrast between maximalism and minimalism, western influences, new tactile textures, and the so-called “Professor Prep,” providing influential style impulses. The event is further enriched by exclusive lectures, expert panels, and networking opportunities with well-known sports personalities, including NFL players. The renowned “MFC Incubator Program” specifically supports designers of color and Black-owned brands, sending a strong signal for genuine diversity.

PROJECT Las Vegas sees itself as a showcase for international trends and as a bridge between the US and global fashion markets. Exhibitors present innovations from the fields of fashion, accessories, lifestyle, sustainable production, and retail. The main visitors include decision-makers from retail, e-commerce, distribution, fashion houses, and the media – all those who recognize trends early and actively shape markets.

As one of the most modern exhibition centers in North America, the Las Vegas Convention Center offers ideal conditions for efficient work and inspiring exchange. Thanks to its excellent connections to public transportation, the international airport, and the city’s major hotels, the venue is optimally accessible. This creates a unique trade show experience in the heart of a metropolis renowned for trends, entertainment, and new opportunities.

The PROJECT will take place on 3 days from Monday, 18. August to Wednesday, 20. August 2025 in Las Vegas.