Personalisation Experience Barcelona

The Personalisation Experience is the only dedicated trade show in Europe focused entirely on the future of personalised production – innovative, practical, and forward-looking. As a flagship event in the FESPA Global Events calendar, this annual gathering is designed for professionals involved in the design, production, and marketing of customised products, as well as those looking to enter this rapidly growing market.

Each year, the event is hosted in a different European city, reflecting regional diversity and attracting an international audience from industry, commerce, marketing, and the creative sectors. Organised by FESPA, a globally active association for the printing industry, the event benefits from decades of experience in driving innovation, building networks, and promoting professional development through its international event formats.

At the heart of the exhibition is the SmartHub – an interactive showcase of cutting-edge technologies for intelligent, sustainable, and scalable production processes. This is where innovation meets real-world application: from AI-generated design and automated workflows to GDPR-compliant personalised customer communication using variable data printing. Visitors experience how on-demand production can unlock new business models, particularly in garment decoration, interior design, and personalised giftware.

A standout feature is the Smart Factory Trail, where live demonstrations show how highly personalised products can be manufactured efficiently, sustainably, and at scale through interconnected systems and creative software solutions. The experience is further enriched by the SmartHub Conference Programme, which brings together international experts for keynotes, case studies, and panel discussions. The focus lies on data-driven personalisation, creative production methods, and strategies for building customer loyalty and market resilience.

Exhibitors represent a wide range of sectors – from print technology, textile manufacturing, and software development to e-commerce, promotional products, branded goods, and marketing automation services. Attendees include production managers, designers, and decision-makers from retail, brand management, and personalisation technologies.

Whether in Amsterdam, Munich, Madrid or Milan – the rotating European locations give the event a fresh identity each year while providing access to regional markets, creative communities, and hubs of technological innovation. All venues are well connected by rail, air, and local transport, offering the ideal setting for a forward-looking event that showcases personalisation as a business model of the future.

The Personalisation Experience will take place on 4 days from Tuesday, 19. May to Friday, 22. May 2026 in Barcelona.