ProWine China Shanghai

12. - 14. November 2024 | International trade fair for wines and spirits

Founded in 2013, ProWine China is an international trade fair for wines and spirits that takes place annually in November at the Shanghai New International Expo Centre (SNIEC). The force behind this significant event is Messe Düsseldorf Shanghai Co., Ltd., which established this exclusive offshoot through the expansion of the renowned ProWein in Düsseldorf. ProWine China has firmly established itself in China's dynamic wine market and is an exclusive event aimed solely at trade visitors, including representatives from retail, wholesale, food service, hospitality, and the manufacturing industry..

The fair plays a key role in the Chinese wine trade by providing a platform for both international and local wineries, distributors, and producers. It serves as a showcase for a wide range of products and services from the global wine and spirits industry. ProWine China focuses on presenting quality, quantity, and diversity of offerings, ranging from classic wines to innovative new trends in the sector.

A distinctive feature of ProWine China is its numerous accompanying events that enhance the fair experience. These include themed tastings, offering visitors the opportunity to discover exquisite wines, as well as a diverse program of lectures and informative discussion rounds. These are complemented by culinary events at both the exhibition stands and in the ProWein Forum, as well as in a special tasting zone known as "Munus Vini."

In addition to its own wealth of opportunities, ProWine China occurs concurrently with FHC China, the international trade show for food and beverages. This unique constellation expands the scope of FHC China to include the vital sector of wines and spirits, creating valuable synergies in terms of visitor numbers and business opportunities.

The venue, the Shanghai New International Expo Centre (SNIEC), offers modern infrastructure, advanced exhibition halls, and a convenient location easily accessible by global participants and visitors. All these elements combine to make ProWine China an indispensable event for professionals in the wine and spirits industry looking to gain a foothold or expand their presence in this emerging market.

The ProWine China will take place on 3 days from Tuesday, 12. November to Thursday, 14. November 2024 in Shanghai.

In 113 days
12.11.2024 - 14.11.2024*
Tuesday - Thursday, 3 days
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professional visitors only


Year of foundation:

Local time:
07:27 h (UTC +08:00)

Fair location:

Shanghai New International Expo Center - SNIEC,
2345 Long Yang Road Pudong Area, 201204 Shanghai, Shanghai, China


for trade fair date in Shanghai

Fair organizer
Messe Düsseldorf Shanghai Co., Ltd.
Units 308, Tower 1, 88 Keyuan Road
201203 Shanghai, China
Tel: +86 (0)21 61698300
Fax: +86 (0)21 61698301
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Past editions:
  • 08. - 10. November 2023
  • 20. - 22. November 2022
  • 09. - 11. November 2021
  • 10. - 12. November 2020
    • 400 exhibitors
    • 22542 visitors
  • 12. - 14. November 2019
    • 820 exhibitors
    • 20640 visitors
  • 13. - 15. November 2018
    • 754 exhibitors
    • 18936 visitors
  • 14. - 16. November 2017
    • 14219 visitors
  • 07. - 09. November 2016
  • 11. - 13. November 2015
  • 12. - 14. November 2014
    • 650 exhibitors from 38 countries
    • 8279 visitors
  • 13. - 15. November 2013

Fair location:

Shanghai New International Expo Center - SNIEC,
2345 Long Yang Road Pudong Area, 201204 Shanghai, Shanghai, China


for trade fair date in Shanghai

Product groups: bar utensils, barware, bottle cooler, bottled water, cocktail shakers, corkscrews, decanters, decorative caps, drip, e-commerce, gift boxes, glasses, inventory management systems, jewelery bottles, literature, POS systems, pouring aids, sparkling wines, spirits, wine cabinets, wine racks, wines, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Other co-located events

FHC China Food & Hospitality China
Salon du Chocolat

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Where does the ProWine China taking place?
The ProWine China fair takes place in Shanghai, at the Shanghai New International Expo Center - SNIEC.

When is the ProWine China taking place?
Visit the ProWine China from 12. - 14. November 2024.

How often does the ProWine China take place?
The ProWine China takes place annually.

What kind of fair is the ProWine China?
The ProWine China is an exhibition for Wine, Packaging and Spirits.