SJAJ - International Exhibition of Jewellery and Watches Novi Sad

The SJAJ – International Exhibition of Jewellery and Watches – is an annual trade fair that has established itself as a key platform for the jewellery and watch industry in Southeast Europe. The name “SJAJ”, a Serbian word meaning “shine” or “radiance” perfectly captures the essence of the event: the sparkling allure and artisanal precision that define fine jewellery, watches, and gemstones.

The event takes place at the modern Novi Sad Faircenter in Novi Sad, one of the region’s leading exhibition venues, conveniently connected to national and international transport networks. Organized by Novi Sad Fair, the exhibition opens its doors every spring to a global professional audience.

What sets SJAJ apart is its comprehensive representation of the jewellery and watch sector while purposefully bringing together craftsmanship, technology, and design. The fair highlights areas such as jewellery design, watchmaking, gemstone processing, goldsmithing and silversmithing, as well as innovative production technologies.

Visitors can expect a highly specialized platform that showcases both traditional craftsmanship and cutting-edge manufacturing techniques. Exhibitors include producers of gold and silver jewellery, gemstone traders, watchmakers, jewellery designers, packaging specialists, manufacturers of engraving machines, alloys and solders, as well as providers of security solutions and professional tools for goldsmiths and watchmakers. The range is further complemented by services related to repair, maintenance, and customization of jewellery and watches.

The fair also honors the cultural heritage of the region: Serbia – and Novi Sad in particular – has a rich tradition in gold and silversmithing. As such, SJAJ serves not only as a major industry gathering but also as a cultural showcase with international appeal.

A special highlight of the exhibition is the unveiling of new jewellery and watch collections by both emerging and established designers.

The range of exhibitors spans from manufacturers and wholesalers to specialized providers of technical equipment for workshops. The primary audience consists of trade professionals such as jewellers, retailers, wholesalers, goldsmiths, designers, watchmakers, as well as collectors and enthusiasts of fine jewellery and timepieces.

The Novi Sad Faircenter is easily accessible by car and public transport, and is located close to the city center.

SJAJ is more than just a trade fair – it is a shining hub of innovation, design, and artisanal excellence in the world of jewellery and watches. For anyone working in the industry or passionate about its refined creations, this event in Novi Sad is not to be missed.

For the twenty-eighth time there is the SJAJ - International Exhibition of Jewellery and Watches on 4 days from Fri., 14.11.2025 to Mon., 17.11.2025 in Novi Sad.