Salon International du Tourisme Cannes

The Salon International du Tourisme, established in 1997, is recognized as one of the most prestigious trade fairs for high-quality, internationally focused travel offerings. The name of the event "Salon International du Tourisme" stands for an exclusive industry event that takes place annually in the heart of the French Riviera at the stylish Hotel Canopy by Hilton in Cannes. The fair attracts both established market leaders and innovative newcomers in the tourism sector, and is organized by BO2, a seasoned event organizer renowned for first-class events with an international flair.

The Salon International du Tourisme distinguishes itself through its special focus on customized and themed travel experiences. Its portfolio ranges from individually tailored wellness retreats and language stays to luxury cruises—including the legendary Nile cruise—as well as cultural and event-based journeys offering profound experiences, such as following the footsteps of Impressionist painters or taking part in exclusive museum tours. The selection is further complemented by premium health travel options and innovative thalassotherapy programs. Numerous country pavilions highlight the latest trends in the travel industry, showcasing emerging destinations such as the Philippines, Qatar, and Saint Martin. Leading airlines, international travel agencies, and specialized tour operators use the platform to present their latest products, services, and bespoke solutions for discerning travelers.

The fair serves as a central meeting point for professionals from the tourism, travel, hospitality, and aviation industries, and is considered a key hub for decision-makers, travel agency owners, event managers, and providers of exclusive travel services. Visitors are characterized by their international orientation and keen interest in luxury, wellness, and culture; around 87 percent are specifically looking for new long-haul destinations. In this way, the fair not only celebrates France’s tourism offerings but also showcases the diverse global landscape of the travel market.

Thanks to its central location at the Canopy by Hilton, the fair is easily accessible from Nice Airport, as well as by train or car. The maritime atmosphere, top-class hotels, and the cosmopolitan setting of Cannes create an inspiring environment for both visitors and exhibitors.

The Salon International du Tourisme will take place on 2 days from Saturday, 04. October to Sunday, 05. October 2025 in Cannes.