Seatrade Cruise Med Las Palmas

Seatrade Cruise Med is a major international B2B trade exhibition and conference for the cruise industry in the Mediterranean and surrounding seas.

One of the event’s distinguishing features is its rotating host location. Rather than being tied to a single city, Seatrade Cruise Med takes place every two years in a different major port or cruise destination across the Mediterranean. This gives each host city an opportunity to showcase itself to the international cruise industry as a port, tourism destination and business hub.

The event is organised by Seatrade Communications Ltd., which has extensive experience in the international maritime and cruise sectors and is responsible for a range of industry events and professional platforms.

Seatrade Cruise Med focuses primarily on the sustainable, technological and economic development of the Mediterranean cruise market. Key topics include the use of artificial intelligence and digital technologies to optimise the customer journey, the development of resilient port, terminal and ship-to-shore infrastructure, and the adaptation of fleet deployment and itinerary planning to geopolitical, economic and societal change. Other major themes include the development of attractive and sustainable destinations, new cruise itineraries, technological innovation and socially responsible industry growth. The ‘Med 365’ concept also plays an important role, aiming to position the Mediterranean more firmly as a year-round cruise destination rather than a predominantly seasonal market. The growing premium, luxury and small-ship cruise segments, expedition cruising and closer collaboration between ports, cities and cruise lines are also key areas of focus.

Across the exhibition floor, international suppliers showcase products, services and solutions covering almost the entire cruise industry value chain. These range from port and terminal equipment, ship-to-shore solutions, shipbuilding, ship design and shipyard services to digital systems, IT and communications technologies, as well as safety, energy and environmental solutions. The exhibition also covers cruise ship outfitting and operations, hospitality, catering, entertainment and leisure, alongside services provided by destinations, tourism organisations and shore excursion operators. In this way, the event brings together technical and maritime solutions with tourism services and innovative concepts designed to enhance the passenger experience both on board and ashore.

The exhibitor profile is correspondingly diverse. Participants include ports and port authorities, cruise destinations and tourism organisations, shipyards and shipbuilders, terminal operators, marine suppliers, technology and IT companies, and port infrastructure providers. Tour operators, shore excursion operators and companies specialising in hospitality, catering, entertainment, environmental technology and other maritime services are also represented. The event gives these businesses direct access to decision-makers responsible for future itineraries, investment, port calls, partnerships and procurement projects.

Trade visitors primarily include senior executives and decision-makers from cruise lines, including professionals responsible for destination development, port operations, deployment, itinerary planning, shore excursions, technical operations and procurement. The event also attracts representatives from ports and terminals, port authorities, destinations, tourism organisations, shipyards, tour operators, maritime service providers, technology companies and infrastructure specialists. This broad mix of industry professionals makes Seatrade Cruise Med an important platform for networking, business development, investment and professional exchange on the future of the Mediterranean cruise market.

Seatrade Cruise Med is therefore far more than a conventional trade exhibition. Held every two years, it brings together key stakeholders from across the Mediterranean cruise industry, giving ports, destinations, cruise lines, suppliers and technology providers a forum to explore solutions for sustainable growth, digitalisation and new travel experiences. At the same time, each host city has the opportunity to position itself as a key Mediterranean cruise industry hub for the duration of the event.

The Seatrade Cruise Med will take place on 2 days from Wednesday, 16. September to Thursday, 17. September 2026 in Las Palmas.