Shanghai International Fashion Jewelry Expo (FJE) Shanghai

The Shanghai International Fashion Jewelry Expo (FJE) is a trade fair for fashion jewelry and accessories in Asia. Held annually at the renowned Shanghai World Expo Exhibition & Convention Center, it brings together key industry players to showcase the latest trends, innovations, and business opportunities. Organized by the Shanghai Fashion Accessories Society in collaboration with the Shanghai Jewelry Design Association, the Shanghai Garment Trade Association, and Shanghai Gehua Exhibition Service Co., Ltd., the event serves as a premier platform for designers, manufacturers, retailers, and industry professionals.

The expo covers the entire value chain of the fashion jewelry industry. It features a wide variety of jewelry creations, from hair accessories, bracelets, and necklaces to brooches and earrings. High-quality materials such as alloys, copper, and silver are also in focus. The exhibition is further enhanced by innovative packaging solutions and modern e-commerce services that are revolutionizing the distribution and marketing of fashion jewelry.

A key aspect of the fair is the professional exchange of ideas, fostering new business relationships and collaborations. International designers and brands use this platform to present current fashion trends and visionary designs. Specialized forums on sustainable materials and environmentally friendly production methods provide important insights for a more responsible future in the industry. Additionally, digitalization is playing an increasingly significant role, as new technologies are fundamentally transforming jewelry design and production processes.

Another focal point is brand development and marketing. Strategies for brand building and innovative sales promotion take center stage in numerous seminars and workshops. At the same time, the fair offers valuable insights into international markets and export opportunities, further strengthening Shanghai’s position as a global trade hub. Fashion shows and live presentations create spectacular highlights throughout the event.

The FJE attracts a diverse professional audience. In addition to jewelry designers, manufacturers, and retailers, representatives from the fashion, accessories, and lifestyle industries also attend. Experts in packaging, logistics, and technology use the exhibition as a key meeting point for networking and innovation.

As a dynamic hub for trade and design, Shanghai is the ideal location for this annual event. The city seamlessly blends tradition with modernity and offers an exceptional exhibition venue with optimal conditions for international visitors. The Shanghai World Expo Exhibition & Convention Center is well-connected to the transportation network and easily accessible via the international airport and public transit system. The Shanghai International Fashion Jewelry Expo is more than just a trade fair – it is a unique platform that unites inspiration, innovation, and business development.

The Shanghai International Fashion Jewelry Expo (FJE) will take place on 3 days from Monday, 23. March to Wednesday, 25. March 2026 in Shanghai.