ShopExpo Milan

Retail Solutions

In the new, modern exhibition centre the Mall Porta Nuova the Shop Expo takes place every year, an exhibition and conference on retail solutions exclusively directed towards trade visitors such as shop managers, franchisees, marketing experts and sales promotion agencies. The exhibition range includes mainly advertising mediums, systems, concepts and visual elements aimed at promoting sales in retail stores. In this context, the use of IT and electronics play an important role, but traditional mediums such as mannequins, posters and inflatable items are presented as well. Due to the fact that the exhibition also offers furnishings, floorings and wall coverings, architects and designers are also welcome. Up-to date and relevant aspects of the industry are deepened in the form of seminars. The exhibition centre is located in the new Porta Nuova business district and can be easily reached by high-speed trains, underground and overground lines. For visitors arriving by car underground parking liable to costs is available.

On the whole the organisers welcomed on the 3 days of the fair, from 21. March to 23. March 2018, about 112 exhibitors and 2187 visitors on the ShopExpo in Milan.

The ShopExpo takes place annually, and therefore for the 7th time previsibly in September 2021 in Milan.

Trade Show Contact
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professional visitors only


Year of foundation:

Local time:
20:40 h (UTC +02:00)

Warning about COVID-19

Due to the corona pandemic (COVID-19), information about trade fairs and events may be out of date. You can get more information from the organizer.

Fair location:

MiCo - Milano Congressi,
Via Gattamelata 5, I-20149 Milan, Milan, Lombardy, Italy


for trade fair date in Milan

Fair organizer
O.P.S Organizzazione Promozione Spazi Srl
Viale R. Serra 6
IT-20148 Milan, Italy
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Past editions:
  • 16. - 18. September 2020
  • 20. - 22. March 2019
  • 21. - 23. March 2018
    • 112 exhibitors
    • 2187 visitors
  • 19. - 21. April 2017
  • 16. - 17. March 2016
  • 12. - 13. March 2015

Fair location:

MiCo - Milano Congressi,
Via Gattamelata 5, I-20149 Milan, Milan, Lombardy, Italy


for trade fair date in Milan

Product groups: 3D solutions, billboards, car wrapping, digital advertisi ng, display windows, eye tracking, flags, floorings, furnishing, in-store radios, in-store TV, inflatables, interactive displays, LEDs, lighting, mannequins, monitors, packaging, permanent displays, pos terminals, promotional displays, retail services, scanners, self checkout, shopping bags, signs, software contents, tents, touch screens, wall coverings, …

Industry sectors: Retail Industry, Shopfitting, …

Fairs of these Sectors: Retail Industry Trade ShowsShop Fitting Trade Fairs

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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