TOYS & BABY MILANO Milan

In the vibrant heart of Milan, TOYS & BABY MILANO opens its doors each year, transforming the prestigious Allianz MiCo – Milano Convention Centre into an international hub for innovation, emerging trends, and business opportunities. Since its launch in 2016, the trade fair – whose name reflects its broad focus on toys and baby products – has stood for the exchange of ideas, products, and visions in one of Europe’s most creative cities.

Organised by the long-established Salone Internazionale del Giocattolo in collaboration with Assogiocattoli, TOYS & BABY MILANO has grown into Italy’s leading industry gathering. But it is far more than a traditional trade fair: it brings together manufacturers, brands, and professional buyers from across sectors – from toys and children’s books to early childhood education, baby care, licensing, home décor, and stationery. The event is strategically timed around the peak retail season: Christmas.

What sets TOYS & BABY MILANO apart is its unique blend of commercial efficiency, emotionally engaging product showcases, and hands-on professional development. As a B2B platform, it unites trends, innovation, and brand expertise into a powerful industry showcase. Beyond the exhibition floor, the fair features a rich programme of training sessions, product presentations, and networking opportunities – making it a catalyst for retailers, distributors, agents, and licensees alike.

Exhibitors represent a diverse cross-section of the industry, including toy and furniture manufacturers, publishers, textile suppliers, service providers, and trade media. Visitors are exclusively trade professionals with purchasing authority: independent and chain retailers, concept store owners, buyers from major department stores, as well as players from the events and licensing sectors. Entry is strictly limited to industry professionals, positioning TOYS & BABY MILANO as a high-calibre platform for business development and strategic partnerships.

The choice of Milan as host city reinforces this ambition. Renowned as a global capital of design, fashion, and innovation, the city provides the perfect backdrop for a forward-looking trade event. The Allianz MiCo, Europe’s largest convention and exhibition centre, is centrally located and easily accessible via airports, train stations, and public transport.

A visit to TOYS & BABY MILANO offers more than just access to an inspiring trade fair – it’s an immersion in the economic and creative energy of Milan, a city whose influence reaches well beyond Italy’s borders.

The TOYS & BABY MILANO will take place on 2 days from Tuesday, 10. March to Wednesday, 11. March 2026 in Milan.