Trade Show Marketing
The attendance of an exhibition event alone does not automatically lead to success. Especially in the age of electronic media, it is even more important to communicate ones trade fair presence promotionally effective.
All available means of communication such as internet, mailings and ads should be used to invite existing customers and potential new customers to a trade show and to the exhibition booth. Marketing agencies offer a wide range of choices and know-how for high quality trade show marketing. Successful trade show marketing includes the planning, the implementation and the efficiency control.