Travel News Market Sweden Stockholm

Travel News Market Sweden is Sweden’s leading B2B trade fair for the travel and tourism industry. Held annually at the Annexet in Stockholm Globe City – one of the most renowned event venues in the Swedish capital – the fair is organized by Travel News, a respected industry publication with deep roots and extensive networks across the Nordic tourism sector.

The event connects international travel suppliers with key industry professionals from across Scandinavia, offering a highly efficient platform for networking, business development, and professional exchange.

At the heart of Travel News Market Sweden lies a trade fair concept specifically tailored to the Scandinavian outbound travel market – that is, providers offering travel experiences from Sweden, Norway, Denmark, and Finland. The event is geared toward destinations, hotels, DMCs, inbound agencies, and specialized tourism service providers looking to position their offerings in the Nordic region.

On the visitor side, exhibitors meet decision-makers from travel agencies, tour operators, MICE agencies, and corporate travel planners – all seeking new partnerships, products, and inspiration for their clients.

Travel News Market Sweden is more than a conventional trade fair – it is a matchmaking event that delivers real value. A proven 1:1 meeting system enables pre-scheduled appointments with relevant partners, while also allowing plenty of space for informal conversations and spontaneous encounters. This blend of structure and flexibility creates ideal conditions for lasting business relationships and fresh industry impulses.

In terms of content, Travel News Market Sweden places a clear focus on current trends and future-oriented topics. Sustainability takes center stage – from slow travel and e-mobility to low-impact nature experiences. Authentic travel, regional culture, local cuisine, and small-group tours are also gaining momentum.

The MICE segment explores key issues such as meeting culture, safety considerations, and innovative event formats. Additionally, the conference program highlights pressing topics in aviation and transportation – including airline partnerships, regional infrastructure, and developments in intermodal travel.

The choice of Stockholm as host city underscores the event’s international scope. The Swedish capital is not only a political and economic hub, but also a central gateway for tourism in Northern Europe. The Annexet, part of the iconic Stockholm Globe City, is easily accessible by public transport or car – whether arriving from the city center or the airport.

Travel News Market Sweden is therefore much more than a trade fair: it is a highly specialized business event that builds bridges between global travel suppliers and the Scandinavian travel market – focused, efficient, and forward-looking.

The Travel News Market Sweden will take place on Thursday, 27. November 2025 in Stockholm.