United XR Europe Brussels

United XR Europe is one of Europe’s leading and most innovative trade fairs and conferences for Extended Reality (XR). The name represents not only a unified European XR network but also a shared vision: to bring together key players from business, academia, and the creative industries. Emerging from the merger of the renowned events Augmented World Expo (AWE) and Stereopsia, this annual gathering blends technological innovation with creative excellence in the inspiring setting of Maison de la Poste in Brussels.

The event is organized by United XR Europe, a platform dedicated to strengthening the European XR ecosystem. Acting as a bridge between research, industry, and startups, it aims not just to showcase innovations but to actively foster them. The fair serves as a central stage for immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), while also addressing current developments in Artificial Intelligence (AI)—a field increasingly converging with XR and unlocking new areas of application.

What sets United XR Europe apart is its focused and well-balanced thematic approach: scientifically grounded, economically relevant, and creatively diverse. In addition to a conference featuring cutting-edge research, the event offers a platform to over 125 exhibitors—from early-stage startups to established tech corporations. Exhibits include immersive training solutions, XR hardware, AI-powered applications, and creative XR experiences for education, culture, and industry.

A core element of the event is its emphasis on business exchange. The European Market for Immersive Creativity (EMIC) is a curated B2B platform that connects content creators, investors, and distributors. Startups can gain visibility through the “Start-up to Watch” competition, while the European XR Awards honor groundbreaking projects and visionary individuals from across the continent.

The audience is as diverse as the event itself: professionals from media, entertainment, gaming, education, healthcare, industry, research, and public administration gather in Brussels. Whether you're an XR developer, marketing lead, researcher, or decision-maker—if you're working with immersive technologies in Europe, this is where you'll find up-to-date insights, valuable contacts, and access to tomorrow’s technological landscape.

The venue—Maison de la Poste, located in the vibrant Gare Maritime district—perfectly embodies the event’s creative and forward-thinking spirit. Its central location makes it easily accessible from both Brussels Airport and Bruxelles-Midi station—an added advantage for international attendees.

United XR Europe is much more than a trade fair: it’s the annual meeting point for everyone shaping, advancing, and experiencing immersive technologies in Europe.

The United XR Europe will take place on 3 days from Monday, 08. December to Wednesday, 10. December 2025 in Brussels.