Vienna Drive Vienna

Vienna Drive is one of the youngest and most dynamic mobility expos in Europe, taking place annually as an integral part of the renowned Holiday Fair. Spanning over 15,000 m² in Hall B, the event offers a comprehensive experience for mobility enthusiasts and those curious to become one. Organized by Austrian Exhibition Experts GmbH, a leading trade fair organizer based in Vienna, Vienna Drive appeals to a wide audience – from tech enthusiasts and families to industry professionals.

The exhibition showcases an impressive range of vehicles: over 200 models from more than 40 brands, including renowned manufacturers such as Audi, BMW, Mercedes-Benz, Tesla, and Volkswagen. Visitors can explore the latest innovations in electric mobility and alternative drivetrains, and even test and purchase vehicles on-site. The offering is rounded out by information booths covering financing, insurance, accessories, and charging infrastructure, providing a holistic view of today’s mobility landscape.

Vienna Drive is characterized by its international orientation, attracting exhibitors and visitors from both Austria and abroad. Beyond product presentations, the event features a diverse supporting program with demonstrations, lectures, and interactive experiences tailored to both professionals and families. A special highlight is the children's driving school, where young visitors can learn about road safety in a fun and engaging way.

The venue, Messe Wien, is centrally located in Vienna’s 2nd district and easily accessible by public transport (U2, Messe-Prater station) as well as by car, with convenient parking available at nearby Parking Garage A. Messe Wien itself boasts modern infrastructure and is known for its architecturally striking halls and the 96-meter-high exhibition tower, a landmark of the area. Vienna, the host city, offers a rich historical backdrop and is famed for its cultural diversity, historic architecture, and high quality of life. Once the imperial seat of the Habsburgs, Vienna presents a unique blend of tradition and modernity – a spirit that is also reflected in events like Vienna Drive.

More than just an exhibition, Vienna Drive is a comprehensive experience that brings the future of mobility to life and captivates visitors of all ages.

The Vienna Drive will take place on 4 days from Thursday, 15. January to Sunday, 18. January 2026 in Vienna.