Wear Africa Expo & Exhibition London

The "Wear Africa Expo & Exhibition" (WAEX) is an internationally recognized fair held annually at the Business Design Center in London. It serves as a platform for African fashion, leather goods, and lifestyle products. This initiative by the Globe Chamber of Commerce and Industry aims to establish "Made in Africa" as a synonym for quality and innovation on a global scale.

Visitors to the fair experience a wide range of products, including traditional textiles like Adire, Tie & Dye, Asoke, Aso Ebi, and Kente, as well as cutting-edge leather goods and jewelry. The event emphasizes the importance of sustainability and eco-friendly practices and provides a platform for exchanging ideas and networking with industry experts, government representatives, and international stakeholders.

Highlights include special zones such as the World Textile and Garment Expo, the Global Fashion Week and Awards, the World Shoe Expo, and the World Leather and Footwear Showcase, which celebrate Africa’s cultural heritage and honor outstanding contributions to fashion and design. Additional activities such as Fashion Masterclasses and Business Forums are also offered.

The fair attracts a diverse audience, including fashion enthusiasts, buyers, entrepreneurs, and designers from around the world. It is part of a series of global events that showcase the diversity and creativity of African artisans.

The easily accessible Business Design Center in London not only provides a central location but also a stylish backdrop for this unique event. The "Wear Africa Expo & Exhibition" is not just an event, but a vibrant festival of African culture and creativity, creating unforgettable impressions and new business opportunities each year.

The Wear Africa Expo & Exhibition in London took place from Wednesday, 15. October to Monday, 20. October 2025.