WrapFest Barcelona

WrapFest is a leading trade exhibition dedicated to vehicle wrapping, surface protection and visual vehicle customisation. Launched by FESPA Global Events in 2023, it was created as a new event format specifically tailored to the needs of industry professionals. Combining a highly professional business environment with the atmosphere of a vibrant festival, the event places the creative and functional enhancement of vehicles centre stage.

Each year, the modern Fira Barcelona exhibition centre in Barcelona becomes a gathering point for the international wrapping community. WrapFest serves as a catalyst for innovation, knowledge sharing and professional networking within this fast-growing sector. The event is organised by FESPA Global Events, a globally recognised organiser of trade exhibitions and conferences for the print and visual communications industries.

The exhibition focuses on key sectors including vehicle wrapping, paint protection film (PPF), window tinting, decorative graphics and interior films, as well as vehicle detailing. Visitors can explore the latest film materials, application technologies, tools, and cleaning and maintenance products. The exhibition programme is further enhanced by training sessions, workshops and expert consultancy services.

One of the event’s signature features is its Pit Demos – live demonstrations that allow visitors to experience techniques, materials and tools in action. Technical presentations and the popular Wrap Talks provide valuable insights into current developments, business strategies and emerging industry trends.

A particular highlight is the design competition, where selected vehicle wrappers showcase their craftsmanship in a live contest environment. The on-site judging process and the awards ceremony are among the most anticipated moments of the event.

Exhibitors represent a broad spectrum of sectors, including automotive, film technology, design, sign and display production, surface finishing and tool development. Visitors include professional wrappers, detailers, workshop owners, vehicle customisation specialists, graphic designers, and decision-makers from the automotive and tuning industries. As such, WrapFest is firmly positioned as a specialist trade event focused on practical expertise, professional exchange and industry advancement.

Fira Barcelona is one of Europe’s leading exhibition and convention venues, providing an ideal setting for an international trade event of this scale. Its modern infrastructure, extensive exhibition space and excellent transport connections create optimal conditions for exhibitors and visitors from around the world. The venue is easily accessible via Barcelona–El Prat International Airport, as well as by public transport and the regional road network.

More than a conventional trade show, WrapFest is a dynamic meeting place for industry professionals, creatives and technical experts who are actively shaping the future of vehicle wrapping.

The WrapFest in Barcelona took place from Tuesday, 19. May to Friday, 22. May 2026.